Case Studies (Ameriprise Financial Services)

Background
The newly renamed Ameriprise Financial Services provides financial planning and strategies — an incredibly competitive field with many established companies.

Program Detail
 Ameriprise Financial Services adopted an aggressive media strategy. Using an integrated media program including Experience Life magazine, in-club television, one-on-one marketing and event sponsorship, Ameriprise Financial Services grew market share while adding hundreds of new customers.

Results
Using traditional and non-traditional media along with numerous one-on-one marketing opportunities has paid off. Even though some of its competitors are among the most well-known name brands in the country, Ameriprise ranked third for brand awareness among 27 competitors.

Source: Questus Research February 2007