Experience Life is an innovative and deeply
trusted healthy-way-of-life resource for a fast-growing and
forward-thinking audience.
Dynamic
GrowthEstablished in 2001,
Experience Life has grown
in frequency, circulation and ad pages. Launched as a quarterly, it’s
now published 10 times a year. Over the past four years, circulation
has increased 25 percent.
Experience Life has become known for appealing
design, high production values and top-tier content.
Who Reads It?Experience Life readers choose products in
sync with a healthy, satisfying way of life. And when they find
something they like, they’re the first to tell friends. Trendsetters
and label-readers, they support brands that share their values,
typically buying on quality over price. They want substance and style.
Passionate about good food, fitness, the outdoors, and home and
personal improvement, they want ideas that help them enjoy their lives
to the fullest.
Reader
Demographic
| Men /
Women: |
34% / 66% |
| Median Age (adults 18+
only): |
38.1 |
| % of audience age
18-34: |
42.8% |
| MHHI: |
$102,000 |
| Average family size: |
4.2 |
| College grad: |
66.3% |
| Home ownership: |
81.9% |
| Median home value: |
$282,000 |
Unique ConnectionAccording to independent reader research*, 84 percent of
Experience Life readers
believe that maintaining excellent physical health is important or very
important to them; 77 percent ascribe similar importance to personal
development and self-awareness. These are thoughtful, discerning
consumers who are committed to actively improving both themselves and
their lives. And they’re exactly the kinds of people that many leading
brands covet as customers – successful, educated, health-motivated
consumers with an average household income of more than $100,000.
Fully 97 percent of our subscribers consistently read
their issues of
Experience
Life (they typically spend an hour or more with each
issue), and 41 percent of them say they read no other health and
fitness magazines. Sixty percent say they share
Experience Life content
with friends, and more than 75 percent retain their back issues for
more than three months. Of those who do regularly read or subscribe to
other leading fitness publications, the vast majority rate
Experience Life content to
be as good or better.
Additional
Information